Chinese Beauty Brands Going Global Reap Compliance Dividends: EU ISO 22716 GMP Becomes the Ultimate Pass for Cross-Border Trade
In 2026, several European Union countries have advanced new cosmetics market access regulations, explicitly requiring that manufacturing plants for imported beauty products possess ISO 22716 GMP compliance qualifications. Consequently, domestic cosmetics manufacturers holding international certifications have reported a 42% year-on-year increase in overseas orders.
A business executive at Guangzhou Kaiyuan Biology revealed that since the company obtained its ISO 22716 certification from Bureau Veritas, OEM inquiries from overseas brands in Southeast Asia, the EU, and the Middle East have surged. Cross-border clients now prioritize verifying compliance documents such as GMP certifications and raw material safety assessment reports. Factories lacking international certifications have essentially lost their chances for overseas partnerships.
According to an industry report from the PCHi Ingredients Exhibition, the scale of Chinese beauty brands' global expansion is set to surpass 100 billion RMB in 2026, with European, American, and Southeast Asian markets continuously tightening their production regulations. Beyond ISO 22716, the US market mandates that factories comply with FDA GMPC standards. Holding dual compliance certifications allows companies to seamlessly cover both major markets while significantly reducing costs associated with cross-border product registration and customs clearance. Industry practitioners advise cosmetics manufacturers to proactively establish their quality management systems and secure third-party certifications to preemptively navigate overseas trade compliance barriers.
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